Benefits of Using Social Media

There are a few benefits to social networks online. Sites such as Facebook can help people stay in touch with their distant friends and relatives. The internet can also strengthen relationships by being able to communicate more efficiently using media such as Facebook chat and Skype. Social media can also benefit businesses. Since marketing media such as radio, print ads, and TV commercials are expensive and becoming obsolete, businesses are using social media to target their customers specifically, effectively, and inexpensively. Bloggers and content creators are able to use popular social sites to gain attention (4).